On July 24, 2024, Thammasat Business School had the pleasure of hosting a collaboration workshop activity entitled “Meet Aj.James- Teaching and Research Experiences and His Statistical Skills” by Professor James E. Nelson, TBS research faculty member and associate professor emeritus at Leeds School of Business, University of Colorado at Boulder,Read more
Blog
RESEARCH PUBLICATIONS Book A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, 2nd edition, 2017. Essentials of Business Research Methods, Taylor & Francis, 3rd edition, 2016. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, 2018. Marketing, Cengage, 12th edition, 2013. MKTG, Cengage, 13th edition, 2018. Essentials of Marketing, Cengage, 7thRead more
