“Team PPW”, students from the Thammasat Business School (BBA), have participated and won the 1st prize in the Green Track of L’Oreal Brandstorm 2022 competition. The team innovated the idea to Disrupt Beauty 2030 by presented the Garnier Invisible Cleanser product. They will be one of the representatives of Thailand to compete in the next International Semi-Final round in May 2022.
♦ Nicharee Tankarnjananurak, Majoring in Accounting
♦ Sansnae Muneeganont, Majoring in Finance
♦ Peerada Thongin, Majoring in Finance
Dr. Worapong Chanyangyuen, Director of the Bachelor of Business Administration Program (International Program) as a consultant
Asst. Prof. Dr. Nopporn Ruangwanit, Director of Integrated Bachelor’s and Master’s Degree Program in Business and Accounting as a consultant
Nicharee Tankarnjananurak, told about the theme of this competition is “disrupt beauty 2030” which is very challenging because we needs to come up with the idea that answers the pain point of the customer and causes absolutely no harm to the environment.
The reason that we chose green track is because this problem is crucial and need immediate action and we see the opportunity that currently there is still no product that both serves customer needs and promotes sustainable.
She also said that the subjects learned at the BBA gave them a more better critical thinking process. Including having the opportunity to make presentations often in various subjects, especially the EL course, which is an English Presentation that teaches the pitch technique for the judges to remember, is also very helpful. Although knowledge in the classroom is important, knowledge outside the classroom is equally important. Constantly acquiring knowledge from extra curriculum also helps us have a broader perspective.
Sansnae Muneeganont told us that at first, they just found out that each day they use a lot of cotton pads to clean their faces which causes harm to the environment. Therefore, they came up with “Garnier Invisible Cleanser” the 2 in 1 cleansing and cleanser which comes in the form of water soluble paper that creates ZERO WASTE because both product and packaging are recyclable and biodegradable infinitely. Hence, the use of cotton pads can be eliminated.
Peerada Thongin told that the theme of this competition is “disrupt beauty 2030” which is very challenging because we need to come up with the idea that answers the pain point of the customer and causes absolutely no harm to the environment.
The reason that we chose green track is because this problem is crucial and need immediate action and we see the opportunity that currently there is still no product that both answers our need and is environmentally friendly.
Lastly, We already started preparing for the international round by finding every possible flaw our project has and work on that. Moreover, in the next round, we need help from everyone to vote for us, so please stay tuned and help vote for team Thailand.
Date: 20 April 2022