RESEARCH PUBLICATIONS Book A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, 2nd edition, 2017. Essentials of Business Research Methods, Taylor & Francis, 3rd edition, 2016. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, 2018. Marketing, Cengage, 12th edition, 2013. MKTG, Cengage, 13th edition, 2018. Essentials of Marketing, Cengage, 7thRead more
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