RESEARCH PUBLICATIONS Book A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, 2nd edition, 2017. Essentials of Business Research Methods, Taylor & Francis, 3rd edition, 2016. Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, 2018. Marketing, Cengage, 12th edition, 2013. MKTG, Cengage, 13th edition, 2018. Essentials of Marketing, Cengage, 7thRead more
พิธีพระราชทานปริญญาบัตร ปีการศึกษา 2559
Thanon 27th June, Khwaeng Phra Borom Maha Ratchawang, Khet Phra Nakhon, Krung Thep Maha Nakhon 10200, Thailand