RESEARCH PUBLICATIONS
Book
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, 2nd edition, 2017.
Essentials of Business Research Methods, Taylor & Francis, 3rd edition, 2016.
Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM), Sage, 2018.
Marketing, Cengage, 12th edition, 2013.
MKTG, Cengage, 13th edition, 2018.
Essentials of Marketing, Cengage, 7th edition 2012.
Journal Articles:
“Secondary Agency Conflicts: A Synthesis and Proposed Measurement Model”, (2018), Journal of Long Range Planning, accepted, forthcoming, with Christine Sutton, Raj Velarath, Torsten Pieper, and Marcus Calor.
“PLS-SEM: The Holy Grail for Advanced Analysis,” (2018), Journal of Marketing Management, accepted, forthcoming, with Lucy Matthews and Ryan Matthews.
“PLS-SEM or CB-SEM: Updated Guidelines on Which Method To Use,” (2018), International Journal of Multivariate Data Analysis, Vol. 1 (2), pp 107-123, with Lucy Matthews, Ryan Matthews, and Marko Sarstedt.
“All Autonomy is Not Created Equal: The Countervailing Effects of Salesperson Autonomy on Burnout,” (2017), Journal of Personal Selling and Sales Management, DOI.org/10.1080/08853134.2017.1398658, with Lucy Matthews, Alex Zablah, and Lisa Beeler.
Reservation: at Ph.D. office, Tel. 02-613-2261, 02-623-5651-2 or email: phd@tbs.tu.ac.th
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