Vision

To equip future leaders with cutting-edge business insights and technologies for sustainable and effective management in dynamic environments across Thailand, ASEAN, and beyond.

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1. Attain recognition as a leading regional business school, becoming the top choice among Thai and ASEAN students, with a focus on innovative and sustainable business education.

2. Develop and implement an integrated learning platform, utilizing a blended format to cater to the diverse needs of all generations, with a particular emphasis on sustainable business practices.

3. Maintain a stable and sustainable financial and investment portfolio by implementing strategic financial management practices that align with the long-term financial needs of the business school.

4. Cultivate a global mindset and modern global citizenship skills across all personnel through targeted programs and initiatives.

5. Cultivate a happy and diverse workforce by implementing policies and creating an environment that fosters inclusion and equity.

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These following “Four Forward” pillars serve as essential elements to drive the organization forward.

1. International Forward

2. Collaboration Forward

3. Financial Forward

4. Happiness Forward

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